Should I take part in a digital product bundle?
What is a digital product business bundle?
Digital product bundles, also know as business bundles, online course bundles, hybrid bundles or just digital bundles, are a relatively new way of marketing your business that have taken the online business world by storm. Literally. ⛈️☔💻
If you haven’t heard of this very cool collaborative marketing method, or maybe you’ve vaguely heard of bundles, but even google isn’t pointing you in the right direction of a decent definition, here’s the lowdown on what is a digital product bundle.
If you already know what a bundle is (perhaps you’ve been the recipient of an enticing bundle promotion email from one of your favourite online biz owners, or signed up to access bundle gifts, then skip this intro and head straight into the juicy details about what to consider when deciding whether to contribute to a bundle.
A digital product bundle is essentially a collection of online tools, digital products, courses, trainings and/or templates from a number of different online business owners, coaches, course providers and digital product creators, who all give access to their normally paid product, for free.
Why would anyone do this, you ask? Well, for people to access the products for free, they must first sign up for the bundle (and be added to the host’s email list) and then sign up for the individual products they want to access (and be added to the individual contributors’ email lists).
The host (person running the digital products bundle), is responsible for creating all the web pages, promotional material and general coordination of the bundle. There are quite a few moving parts!
All the bundle contributors, plus the bundle host are usually involved in promoting the bundle on social media and sending to their email lists.
What are the different types of digital product bundles?
Bundles are most common in the B2B (business to business) world, and are becoming more common in the B2C (business to consumer) space as well.
On the B2C space, bundles are usually focused on a particular niche or industry, for example, wellness, gardening, finance, parenting etc, or a particular consumer group – parents, mothers, teachers, artists etc.
With B2B bundles, usually the bundle will have some sort of theme across the products, for example, holiday themed bundles, content creation bundles, lead generation bundles etc.
There are also many variations as to how digital product bundles are structured, such as free bundles (free to people signing up), paid bundles (a cost involved to purchase the bundle and access the products), or hybrid bundles (free bundle with paid upgrade option). I hosted a bundle this year that included a paid upgrade for people to access real time, live rounds for support and encouragement completing things. The options are endless!
Different platforms and software can also be used. The most common set up is to have a webpage showcasing the products in the bundle, where people sign up to access the bundle. People are then emailed a link or redirected to the bundle gift page, which has more detailed information on all the products in the bundle and the links for each gift so you can access it for free (usually on the individual contributors own page). It is usually up to the contributors to set up these pages where people can sign up for their gifts and be added to the individual email lists.
The fabulous Bree Boucher has created an alternative bundle method using an interactive flipbook that is super cool – Bundle (flip)Book Method (aka The Bundle Rebellion Recipe). Scroll down the page to The Bundle Rebellion Recipe! (affiliate links)
You may also have heard of summits, or virtual summits, which are a similar (but different!) concept to a bundle. A summit usually has a range of different speakers who present on their expert topics. People sign up to the summit so they can watch these presentations, which may be live, semi-live or recorded. There are usually free gifts, or gift bags as well, where you can get normally paid products for free by signing up for the ones you want – similar to a bundle.
These are just some of the variations across business bundles!
What are the benefits of contributing to a digital product bundle?
Having contributed to a number of bundles and hosted one myself, the main benefits to taking part are:
What are the down sides of contributing to a digital product bundle?
There are also some possible down sides to consider if you are thinking about whether to take part in a bundle:
Does it cost money to take part in a digital product bundle?
As you are giving away a paid product for free, there is usually no cost to take part in a bundle as a contributor.
Some bundles may have VIP or sponsorship packages where you can pay to be in a premium position on the gift page, or access other benefits provided by the host such as tailored email promotion, logo placement etc.
Should I contribute to a digital product bundle?
From my own experience, contributing to a digital product bundle has a huge number of benefits, particularly growing your email list fast plus the other benefits to being in a bundle. Whether you are a new business owner, intermediate, or experienced there is so much to be gained from taking part in a bundle.
Here are some of the main things to consider if you are thinking about contributing to a digital product bundle:
What is the bundle theme and who is the target audience?
Make sure it aligns to your products and who you serve.
What does the bundle host need from me?
Graphics, landing page etc. Make sure you can prepare this in time.
Do you have the right cart/access functionality?
You will need a way to make your product free and request email address details.
Do you have a way to deliver/provide access to your product?
If you are just getting started in business and your product is not already for sale on your website, make sure you have this tech in place before applying to contribute to a bundle. Some bundles require your product to already be for sale on your platform.
What are the promotional requirements for the bundle?
Usually, an email to your list and social media promotion is required during the bundle access period. Make sure you are able to commit to the dates!
Are there any exclusivity requirements for the bundle?
Sometimes bundles request a product that has not been in a bundle previously, or that you can’t contribute to another bundle during a certain timeframe, so this is worth checking.
Do the bundle dates for in with your other business activities?
For example, it may not be a good idea to participate in a bundle while you are promoting a launch. Consider your audience and also your workload as to suitable timing.
What are the bundle entry requirements?
Some bundles request products of a minimum product value, or that you have a certain email list size. Check this to make sure it’s the right bundle for you.
How long does the bundle go for?
Bundles usually have a sign up period of approximately one week, and then your product needs to be available for a certain period time – possibly up to a few months. Check that you are happy to have your product available for free to people who signed of the bundle over this length of time.
Who is the host?
If you are not familiar with the host and their business, it’s okay to do a little bit of research! Check out their audience, their products, their social media content, and make sure it aligns for you.
Have you participated in a bundle before?
If it is your first bundle, try to get everything organised nice and early and make sure you do a complete test run through from start to finish. No matter how diligent I am, sometimes a little tech gremlin pops in, and you want to eliminate any issues before the bundle goes live. If you have participated in a bundle recently, consider your audience and how many bundle emails they would be comfortable receiving. If you are emailing about a bundle you are in every single week, it may not be the best strategy for nurturing your audience and presenting your business. It is also not usually a good idea to be in more that one bundle at the same time, in order to get the best results for yourself, your audience and out of respect to the bundle hosts.
Should I contribute to a bundle?
In my experience, taking part in a digital product bundle as a contributor has been brilliant for my business. Through contributing to, and hosting a bundle, I went from 0 to over 3000 subscribers in a few months and made thousands of dollars. It is a great way to kickstart your email list and a great strategy for ongoing lead generation.
I hope this post has helped you with deciding whether to take part in a bundle and some of the important information to look out for.
Want to join one of my favourite bundle memberships and learn everything BUNDLES? These are the two I love and recommend:
Bree Boucher Bundle Better Membership (affiliate link)
Kylie Kelly The Spotlight Club (affiliate link)
And lastly, looking to start or revive your blog? I took Jessica Haines’ masterclass before writing my first blog post for LisaMCreative and highly recommend checking it out: Jessica Haines Blogging for Business Masterclass
*This post contains affiliate links which means I may receive a small commission at no extra cost to you.